What Makes Primum Different
Most employers have been taught to expect annual increases, reduced options, and little control. Primum was built on a different model — one centered on transparency, alignment, and smarter long-term strategy.
We understand how health care is paid for
Terry Shook brings decades of employee benefits and carrier-side leadership, including 20 years with Blue Cross Blue Shield of Illinois and Health Care Service Corporation.
We understand how health care is delivered
Don Daniels brings executive healthcare operations experience, including hospital, physician, ambulatory, and system leadership.
We connect strategy to business results
Primum helps employers approach health plans as a business and supply-chain issue, not just an annual insurance shopping exercise.
Leadership You Won’t Find at a Traditional Brokerage
Terry Shook, RHU, CEBS
Employee benefits strategist with 40+ years of experience, including carrier leadership, benefits innovation, and employer plan strategy. Terry’s background includes helping build an Illinois-licensed health insurance company and spending 20 years with Blue Cross Blue Shield of Illinois and Health Care Service Corporation in leadership roles.
Don Daniels, MBA
Healthcare operations executive with 40+ years of experience across hospitals, physician networks, home health, ambulatory care, and value-based settings. Don brings firsthand insight into provider economics, reimbursement, operational incentives, and how the health system actually works.
Deb Ault, RN, MBA
Director of Medical Management
Jen Berman, JD, MBA
Director of Regulatory Compliance
Trevor Daer
Director of Pharmacy
Kishan Herriotts
Director of Global Benefits
Ron Leopold, MD, MBA, MPH
Medical Consultant & Physician Advisor
Naama O. Posniak
Director of Mindfulness
Derek Smith
Director of Business Insurance
Eric Silverman
Director of Engagement
What This Means for Your Business
With Primum, employers gain a partner who can help them better understand cost drivers, challenge assumptions, reduce unnecessary spend, and build a more effective employee health plan strategy. Instead of treating your health plan like an uncontrollable expense, we help you treat it like the major business decision it is.
Better control over health plan spend
Less dependence on the status quo renewal cycle
A clearer view into cost drivers and incentives
A strategy that supports both financial performance and employee outcomes
Let’s Talk About What’s Driving Your Health Plan Costs
Most advisors only see one side of the system. Primum brings perspective from both sides: how carriers price and manage risk, and how hospitals and provider systems operate, negotiate, and get paid. That dual perspective gives employers a clearer path to reducing unnecessary spend and making better long-term plan decisions.
If your health plan has become one of the largest and least controllable items in your budget, it may be time for a different approach.