A few years ago, after 28 years as a mid-level insurance carrier executive, I walked away from the system.
My job was to convince employers and brokers to buy and renew group health products — under the banner of “helping employers control costs and improve access to care.”
But the truth was different: the real mission was revenue generation. Profit first. Employers second.
Rates were manipulated. “Preferred” clients got credits that were quietly shifted onto other employers who didn’t deserve increases — simply to make the books balance. Brokers were often part of it. Creative tactics. Hidden levers. All designed to drive carrier revenue, not outcomes.
Over time, I hit a crisis of conscience. We were extracting money from employers without returning value. If you want proof, look at the data:
U.S. healthcare costs have tripled in the last 20 years.
That’s not cost control — that’s revenue generation, at your expense.
So I left.
Today, I work exclusively with employers as a fiduciary advisor, helping them break free from a status-quo system designed to increase spend every year — not manage risk, not control cost, and not protect the employer.
Here’s the uncomfortable truth:
Most brokers cannot help you transform your plan from your second largest business expense into an intregral part of your business strategy. They have no incentive. They are paid by the carriers based on how much you spend. Their contracts align them to the carrier — not to you. Their incentives are structurally misaligned with your financial outcomes.
A fiduciary advisor is different. A true fiduciary model means:
• No carrier-based compensation
• No volume-driven incentives
• No conflicted recommendations
• Full transparency
• Employer-first alignment
• Financial accountability
• Risk-based strategy, not renewal-based selling
• Decisions driven by data, not commissions
Employers have an ever-increasing healthcare cost problem because carriers and brokers have built a system that pays them more when you spend more.
“Show me the incentives and I’ll show you the outcome.” – Charlie Munger
And until incentives change, outcomes won’t.
If you’re ready to explore alternatives to the status quo system — real strategies that control risk, control costs, align incentives, and protect your organization — that’s the work I do.